Why Mobile is a Game Changer

by Betsy Chase

Chances are everyone you know owns a smartphone. Which means that all or most of your customers do too. Here’s why mobile is changing the game for the equipment dealers and how you’ll benefit from adding it to your business.

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Filed under: Industry Insights

How Advanced Analytics Can Drive Performance

by Tracy Goodman

One of the key changes within our industry is the use of advanced analytics to drive performance. Equipment dealers and partners who embrace these changes sooner than later will reap the many benefits provided by these new technologies. The most...

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Filed under: Insider, Data, Industry Insights

How to Plan for Succession

by Anne Salemo

In a recent study published by Farm-Equipment.com, it would appear that more and more dealer-principals are retiring in the next 5 years. This figure aligns with data that suggests 75% of people holding this job title are ages 51 and over. If you...

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Filed under: Industry Insights, Financial Management

Top 8 Tips for Your Biggest Service Department Issues

by James Stoneham

Running a service department is simple. But running an excellent one is a real challenge. The payoff of upgrading your service department is huge. From skyrocketing repeat sales to securing fully accounted for invoices, launching an effective...

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Filed under: Service Manager, Best Practice, Service Department

3 Digital Marketing Tips to Update Your Sales Process

by Betsy Chase

If you’re not using digital marketing in your sales process by now you’re already behind. Roughly 90% of top performing salespeople use social selling to set goals and meet objectives. And with the seemingly endless addition of new profiles to...

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Filed under: Sales

CRM Can Save Time & Increase Sales

by James Stoneham

Sales managers have to consider two main questions when making any decision for their business. The first is how can they save time. How can sales managers find new ways to innovate the process by which they reach, communicate with, and build...

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Filed under: CRM, Best Practice, Sales

Rental Continues Its Rise

by Tracy Goodman

Experts have recently predicted that dealers can expect even larger increases in revenue across the board then previously forecasted! The American Rental Association (ARA) posits that their latest five-year review points to a high likelihood of...

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Filed under: Industry Insights

Six tips for selling while you service

by James Stoneham

Interested in learning how to make more money without changing anything how and what you service? Try selling while You service. One business owner who successfully applied this strategy in practical ways reportedly saw an increase of over...

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Filed under: Service Manager, Precision Farming, Best Practice, Service Department

Stop Losing Sales to Amazon & Other Online Vendors

by Betsy Chase

The Outdoor Power Equipment industry has been taken over by a formidable opponent: Amazon. The all-encompassing online marketplace has earned an estimated $2 billion in U.S. sales, causing even loyal, long term clients to consider switching over.

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Filed under: Insider, Best Practice

Increasing Sales by Using BMS for Marketing

by Betsy Chase

One of the biggest mistakes most businesses make is neglecting to use data that is readily available to them. It’s such a large issue that research companies report 74% of marketers and business owners have no idea how their efforts are impacting...

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Filed under: Business Management System

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