The Business Value of Online Customer Reviews

by Betsy Chase

Have you been wondering if you should invest time in asking your customers to write an online review? If you have, you're thinking ahead of the game. Data shows 90% of consumers read online reviews before visiting a business, and 88% of consumers...

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Filed under: Best Practice, Marketing

Takeaways from the Ag Equipment Intelligence 2020 Executive Briefing

by Anne Salemo

Last week, Farm Equipment Magazine held a virtual event that included panels of dealers, farmers and manufacturers, and presentations by editors Dave Kanicki and Jack Zemlicka. I was able to attend, and wanted to share a few of my takeaways. 

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Filed under: Industry Insights

3 Powerful Ways to Super-charge Your Email Marketing

by Betsy Chase

Email continues to be a marketer’s tried and true friend. According to Kath Pay, CEO & Founder of Holistic Email Marketing “Email marketing is the channel that just keeps on giving. The correlation between sales and budget is astounding, and I’ve...

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Filed under: CRM, Business Management System, Best Practice, Marketing

Best Accounting Practices for Year-End

by Mary Moyer

Here it comes … the End of the Year!!  If your year-end coincides with the end of the calendar year, it is time to get ready. If your year-end is at another time of the year, hang onto this info! Here are a few ideas on what needs to be done and...

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Filed under: Best Practice, Financial Management

AED Members Learn "Smart Hiring" at the Small Dealer Conference

by Betsy Chase

Last week at the AED Small Dealers Conference in Charlotte Troy Harrison, speaker, author and founder of Sales Navigator consulting business gave a timely presentation entitled “Smart Hiring”. As you can imagine, it was well received. 

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Filed under: Best Practice, Hiring

Boost Profits with a Service Truck

by James Stoneham

Equipment dealers are always looking for ways to boost their revenue, and mobile service is the answer to increase and expand their service profitability. According to a recent Dealer Business Trends & Outlook survey by Farm Equipment Magazine,...

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Filed under: Service Manager, Business Management System, Service Department

The Long Term Economic Outlook Points to Growth – Are You Ready to Take Advantage of It?

by Betsy Chase

Last week at GIE + Expo, our CEO and President Anne Salemo and I attended a presentation given by Brian Beaulieu the CEO and Chief Economist of ITR Economics entitled “More Growth – More People – More Business”. Since his talk was much...

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Filed under: Risk Management, Best Practice, Financial Management

Using Digitized Flat Rates to Grow Service Revenue

by Betsy Chase

Flat Rates offer your dealership the opportunity to increase both service department income and customer satisfaction. By pricing by the job instead of the number of hours, you can account for the different levels of experience among your service...

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Filed under: Service Manager, Business Management System, Best Practice, Service Department

4 Keys to a Successful DMS Implemention

by Scott Hall

A Successful Dealer Management System Implementation makes all the difference in the world in helping your business flourish. The majority of our customers would agree…but the million-dollar question is, “What are the key differentiators that...

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Filed under: Change Management, Best Practice, Industry Insights

Rental Financial Management Metrics - Fleet Apportionment

by Betsy Chase

So far in this series on Financial Management for Rental we have covered Time Utilizationwhich tracks units over time to help you monitor trends and compare fleet efficiency during different time periods, and Financial Utilization, which...

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Filed under: Best Practice, Financial Management, Rental

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