Garry Bartecki, financial advisor to the equipment industry and founder of Dealer-Rental Success LLC, shared with dealers his go-to assessment checklist of assets, people and data to take the guesswork out of planning for the coming year. By keeping regular track of all the items on the list using ASPEN, running these reports will be a breeze.
We’ve included some tips on how to achieve some of the items on the list using the ASPEN dealership management system.1) Make sure you understand the previous year's results and any non-recurring transactions that occurred this year that will not repeat in next year.
2) Spend time with department heads to get their thoughts on the coming year. You may also want to chat with some line folks to get their input as well.
3) Personally visit the customers that provide 80 percent of your revenue. That should work out to be the top 20 percent of the customer list. Run a report listing annual customer revenue to date and go from there. Even better -- run a three -year comparison of that report to see who has made the list and who fell off the list.
TIP- Use ASPEN’s Customer Vision Screens to pinpoint your top customers. Log your visits in your customer records using ASPEN’s CRM.
4) Review your credit and collection policies and update as necessary.
5) Review a receivable list line by line. Find out what all those strange numbers mean. There are probably some bucks available on the list you should get, or there may be customers on the list who should no longer be there. Believe me, an aggressive credit and collection policy pays for itself, saves a lot of time, and keeps cash in the bank account.
7) Ask your HR department for an active employee list and compare employees who generate income against those who don’t. Ask your peers to prepare a similar list so you can compare results. Calculate that percentage of income producers as a percentage of total staff and use that calculation to see if you are overstaffed because procedures are out of date or the system is not being utilized properly.
8) If you are in the rental business, get a list of rental equipment along with time and dollar utilization figures for each rental unit. Use the list to see what goes, what stays, and what gets added to the fleet for next year. And remember, you have to look at RTS and RTR categories separately. Rental is a risky business in terms of cash management, so make sure you know what you are doing in this area.
9) Ask your CFO for a cash flow statement similar to the one you find in your annual audit report. How are you doing? There are three sections in that report: operations, investing and financing. Are you making money from operations or just because you are selling off assets?
10) Go through your individual departments for the last three years and also compare the results against the CODB numbers. There’s money in that data – yours for the taking. I would make this a quarterly function because if folks know you are looking things have a way of getting cleaned up before you see it. It’s magic.