Author: Betsy Chase

The Business Value of Online Customer Reviews

by Betsy Chase

Have you been wondering if you should invest time in asking your customers to write an online review? If you have, you're thinking ahead of the game. Data shows 90% of consumers read online reviews before visiting a business, and 88% of consumers...

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Filed under: Best Practice, Marketing

3 Powerful Ways to Super-charge Your Email Marketing

by Betsy Chase

Email continues to be a marketer’s tried and true friend. According to Kath Pay, CEO & Founder of Holistic Email Marketing “Email marketing is the channel that just keeps on giving. The correlation between sales and budget is astounding, and I’ve...

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Filed under: CRM, Business Management System, Best Practice, Marketing

AED Members Learn "Smart Hiring" at the Small Dealer Conference

by Betsy Chase

Last week at the AED Small Dealers Conference in Charlotte Troy Harrison, speaker, author and founder of Sales Navigator consulting business gave a timely presentation entitled “Smart Hiring”. As you can imagine, it was well received. 

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Filed under: Best Practice, Hiring

The Long Term Economic Outlook Points to Growth – Are You Ready to Take Advantage of It?

by Betsy Chase

Last week at GIE + Expo, our CEO and President Anne Salemo and I attended a presentation given by Brian Beaulieu the CEO and Chief Economist of ITR Economics entitled “More Growth – More People – More Business”. Since his talk was much...

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Filed under: Risk Management, Best Practice, Financial Management

Using Digitized Flat Rates to Grow Service Revenue

by Betsy Chase

Flat Rates offer your dealership the opportunity to increase both service department income and customer satisfaction. By pricing by the job instead of the number of hours, you can account for the different levels of experience among your service...

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Filed under: Service Manager, Business Management System, Best Practice, Service Department

Rental Financial Management Metrics - Fleet Apportionment

by Betsy Chase

So far in this series on Financial Management for Rental we have covered Time Utilizationwhich tracks units over time to help you monitor trends and compare fleet efficiency during different time periods, and Financial Utilization, which...

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Filed under: Best Practice, Financial Management, Rental

Rental Measurements to Live By - Time Utilization

by Betsy Chase

Last week we shared and discussed one of two different types of Rental Utilization KPIs, Financial Utilization.  This time we are going to discuss Time Utilization.  By the end of this article you will not only know how to calculate both Rental...

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Filed under: Best Practice, Financial Management, Rental

Rental Measurements to Live By - Financial Utilization

by Betsy Chase

If you’re in the equipment rental business, you know business is on the upswing. Industry revenues in the US are growing three times faster than the general economy over the past few years according to the American Rental Association (ARA). This...

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Filed under: Best Practice, Industry Insights, Financial Management, Rental

3 Things to Remember When Selling to Millennials

by Betsy Chase

From a Marketer’s perspective, selling to millennials starts the same way selling to other generations does; by understanding who they are and how to be relevant to them rather than how they are different. 

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Filed under: Sales

Why Mobile is a Game Changer

by Betsy Chase

Chances are everyone you know owns a smartphone. Which means that all or most of your customers do too. Here’s why mobile is changing the game for the equipment dealers and how you’ll benefit from adding it to your business.

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Filed under: Industry Insights

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