Author: Betsy Chase

Using Digitized Flat Rates to Grow Service Revenue

by Betsy Chase

Flat Rates offer your dealership the opportunity to increase both service department income and customer satisfaction. By pricing by the job instead of the number of hours, you can account for the different levels of experience among your service...

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Filed under: Service Manager, Business Management System, Best Practice, Service Department

Rental Financial Management Metrics - Fleet Apportionment

by Betsy Chase

So far in this series on Financial Management for Rental we have covered Time Utilizationwhich tracks units over time to help you monitor trends and compare fleet efficiency during different time periods, and Financial Utilization, which...

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Filed under: Best Practice, Financial Management, Rental

Rental Measurements to Live By - Time Utilization

by Betsy Chase

Last week we shared and discussed one of two different types of Rental Utilization KPIs, Financial Utilization.  This time we are going to discuss Time Utilization.  By the end of this article you will not only know how to calculate both Rental...

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Filed under: Best Practice, Financial Management, Rental

Rental Measurements to Live By - Financial Utilization

by Betsy Chase

If you’re in the equipment rental business, you know business is on the upswing. Industry revenues in the US are growing three times faster than the general economy over the past few years according to the American Rental Association (ARA). This...

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Filed under: Best Practice, Industry Insights, Financial Management, Rental

3 Things to Remember When Selling to Millennials

by Betsy Chase

From a Marketer’s perspective, selling to millennials starts the same way selling to other generations does; by understanding who they are and how to be relevant to them rather than how they are different. 

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Filed under: Sales

Why Mobile is a Game Changer

by Betsy Chase

Chances are everyone you know owns a smartphone. Which means that all or most of your customers do too. Here’s why mobile is changing the game for the equipment dealers and how you’ll benefit from adding it to your business.

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Filed under: Industry Insights

3 Digital Marketing Tips to Update Your Sales Process

by Betsy Chase

If you’re not using digital marketing in your sales process by now you’re already behind. Roughly 90% of top performing salespeople use social selling to set goals and meet objectives. And with the seemingly endless addition of new profiles to...

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Filed under: Sales

Stop Losing Sales to Amazon & Other Online Vendors

by Betsy Chase

The Outdoor Power Equipment industry has been taken over by a formidable opponent: Amazon. The all-encompassing online marketplace has earned an estimated $2 billion in U.S. sales, causing even loyal, long term clients to consider switching over.

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Filed under: Insider, Best Practice

Increasing Sales by Using BMS for Marketing

by Betsy Chase

One of the biggest mistakes most businesses make is neglecting to use data that is readily available to them. It’s such a large issue that research companies report 74% of marketers and business owners have no idea how their efforts are impacting...

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Filed under: Business Management System

The Importance of Benchmarking

by Betsy Chase

Business owners are rapidly catching on the to the fact that data is the key to success in today’s rental market. The process of assessing past, present, and future positioning requires facts specific to your unique history. Without this...

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Filed under: Business Management System, Best Practice

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