Author: Betsy Chase

3 Things to Remember When Selling to Millennials

by Betsy Chase

From a Marketer’s perspective, selling to millennials starts the same way selling to other generations does; by understanding who they are and how to be relevant to them rather than how they are different. 

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Filed under: Sales

Why Mobile is a Game Changer

by Betsy Chase

Chances are everyone you know owns a smartphone. Which means that all or most of your customers do too. Here’s why mobile is changing the game for the equipment dealers and how you’ll benefit from adding it to your business.

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Filed under: Industry Insights

3 Digital Marketing Tips to Update Your Sales Process

by Betsy Chase

If you’re not using digital marketing in your sales process by now you’re already behind. Roughly 90% of top performing salespeople use social selling to set goals and meet objectives. And with the seemingly endless addition of new profiles to...

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Filed under: Sales

Stop Losing Sales to Amazon & Other Online Vendors

by Betsy Chase

The Outdoor Power Equipment industry has been taken over by a formidable opponent: Amazon. The all-encompassing online marketplace has earned an estimated $2 billion in U.S. sales, causing even loyal, long term clients to consider switching over.

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Filed under: Insider, Best Practice

Increasing Sales by Using BMS for Marketing

by Betsy Chase

One of the biggest mistakes most businesses make is neglecting to use data that is readily available to them. It’s such a large issue that research companies report 74% of marketers and business owners have no idea how their efforts are impacting...

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Filed under: Business Management System

The Importance of Benchmarking

by Betsy Chase

Business owners are rapidly catching on the to the fact that data is the key to success in today’s rental market. The process of assessing past, present, and future positioning requires facts specific to your unique history. Without this...

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Filed under: Business Management System, Best Practice

Expert Shares #1 Way to Improve Daily Warehouse Operations

by Betsy Chase

Did you know researchers have concluded that warehouse professionals should expect to see a 76% increase in both the number of locations and expected volume over the next few years? Meanwhile, your day-to-day operations look identical to when you...

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Filed under: Business Management System, Best Practice, Industry Insights

Avoiding the frustration of collecting for repair work

by Betsy Chase

 Service work is a huge part of your dealership’s business and can be extremely profitable. Unfortunately, many dealers are faced with the difficult situation of having to deal with customers who can’t or won’t pay for services rendered.

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Filed under: Legal Issues, Service Department

New Services Mean New Risk Management

by Betsy Chase

As you grow as an equipment dealer, it's important to manage potential risks. In his article, “Changes in Industry and Dealership Business Model Create Risks for Dealers,”  attorney Lance Formwalt, of Seigreid Bingham, P.C., tells dealers of the new...

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Filed under: Legal Issues, Risk Management

Why CRM is More Important Than Ever

by Betsy Chase

According to business intelligence experts, Customer Relationship Management (CRM) plays a significant role in any business. More  business decisions are being made based on customer data than ever before. That is why it’s important to your...

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Filed under: CRM

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